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http://elartu.tntu.edu.ua/handle/lib/32299
Назва: | Marketing technologies for reforming state social policy as a mechanism of trust in authorities |
Автори: | Пахомова, Тетяна Рокотянська, Анастасія Pakhomova, Tetyana Rokotianska, Anastasia |
Приналежність: | Odessa Regional Institute of Public Administration of the National Academy of Public Administration under the President of Ukraine, Odesa, Ukraine |
Бібліографічний опис: | Pakhomova T. Marketing technologies for reforming state social policy as a mechanism of trust in authorities / Pakhomova Tetyana, Rokotianska Anastasia // Business Risk in Changing Dynamics of Global Village 2 : Monograph. — Nysa : Publishing House of University of Applied Sciences in Nysa, 2019. — P. 431–436. — (Management & marketing). |
Bibliographic description: | Pakhomova T., Rokotianska A. (2019) Marketing technologies for reforming state social policy as a mechanism of trust in authorities. Business Risk in Changing Dynamics of Global Village 2 : Monograph (Nysa), pp. 431-436. |
Є частиною видання: | Business Risk in Changing Dynamics of Global Village 2, 2019 |
Дата публікації: | 25-лис-2019 |
Дата внесення: | 9-лип-2020 |
Видавництво: | Publishing House of University of Applied Sciences in Nysa |
Теми: | public marketing public administration social policy social management marketing technologies social policy |
Кількість сторінок: | 6 |
Діапазон сторінок: | 431-436 |
Початкова сторінка: | 431 |
Кінцева сторінка: | 436 |
URI (Уніфікований ідентифікатор ресурсу): | http://elartu.tntu.edu.ua/handle/lib/32299 |
ISBN: | 978-83-65881-19-9 |
Власник авторського права: | © Publishing House of University of Applied Sciences in Nysa, 2019 © Ternopil Ivan Puluj National Technical University, 2019 |
References: | 1. Akimov D. (2008). Political, state territorial and social marketing: problems of formation and development, Management and Personnel: Management Psychology, Socionics and Sociology: international scientific and practical journal, No. 9, pp. 7-14. 2. Dachenkov I. (2008). Trends and Prospects of Political Consulting in Russia, Advertising Technologies, No. 6, pp. 32-35. 3. Yevdokymenko V., Polyak O. (2004). Administrative, social and administrative services as a segment of regional markets, Regional Economics, No.4, pp. 16-24. 4. The system of social protection and social security in Ukraine. The actual state of and prospects of reform. Kyiv: Public Expertise center, 2014. 5. Kresina I. O., Kovalenko A. A., Wittman K. M. (2009). Political and Legal Problems in Ukraine. Kyiv: Logos. 6. Malashuk S.P. (2000). Organizational and legal foundations of strategic management in public administration, Actual problems of public administration, No. 2, pp. 65-69. 7. Martynenko V.M. (2001). The process of public administration reform: goals, subject and methods of organization, Actual Problems of Public Administration, No. 3, pp. 37-43. 8. Melnichenko V. (2002). The letter of the law in public administration: Has it absorbed the spirit of social realities. Viche, no. 8, pp. 10-15. 9. Tsvetkov V.V. (2017). Public Administration Reform in Ukraine: Problems and Prospects. Kyiv: Oriyani. 10. Soloviev A.I. (2004). Social reform as a political project of the current regime, Bulletin of the Moscow University (Ser.21. Management), No. 4, pp. 3-17. 11. Shcherban V.M. (2007). Marketing Organizational Innovations in Public Administration, Current Issues in Economics: A Scientific and Economic Journal, No.5, pp. 89-94. |
Тип вмісту: | Book Chapter |
Розташовується у зібраннях: | Business Risk in Changing Dynamics of Global Village 2: Monograph |
Файли цього матеріалу:
Файл | Опис | Розмір | Формат | |
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BRCDGV_2019_Pakhomova_T-Marketing_technologies_431-436.pdf | 627,16 kB | Adobe PDF | Переглянути/відкрити | |
BRCDGV_2019_Pakhomova_T-Marketing_technologies_431-436.djvu | 88,34 kB | DjVu | Переглянути/відкрити | |
BRCDGV_2019_Pakhomova_T-Marketing_technologies_431-436__COVER.png | 479,26 kB | image/png | Переглянути/відкрити |
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