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http://elartu.tntu.edu.ua/handle/lib/32299
Titel: | Marketing technologies for reforming state social policy as a mechanism of trust in authorities |
Författare: | Пахомова, Тетяна Рокотянська, Анастасія Pakhomova, Tetyana Rokotianska, Anastasia |
Affiliation: | Odessa Regional Institute of Public Administration of the National Academy of Public Administration under the President of Ukraine, Odesa, Ukraine |
Bibliographic description (Ukraine): | Pakhomova T. Marketing technologies for reforming state social policy as a mechanism of trust in authorities / Pakhomova Tetyana, Rokotianska Anastasia // Business Risk in Changing Dynamics of Global Village 2 : Monograph. — Nysa : Publishing House of University of Applied Sciences in Nysa, 2019. — P. 431–436. — (Management & marketing). |
Bibliographic description (International): | Pakhomova T., Rokotianska A. (2019) Marketing technologies for reforming state social policy as a mechanism of trust in authorities. Business Risk in Changing Dynamics of Global Village 2 : Monograph (Nysa), pp. 431-436. |
Is part of: | Business Risk in Changing Dynamics of Global Village 2, 2019 |
Utgivningsdatum: | 25-nov-2019 |
Date of entry: | 9-jul-2020 |
Utgivare: | Publishing House of University of Applied Sciences in Nysa |
Nyckelord: | public marketing public administration social policy social management marketing technologies social policy |
Number of pages: | 6 |
Page range: | 431-436 |
Start page: | 431 |
End page: | 436 |
URI: | http://elartu.tntu.edu.ua/handle/lib/32299 |
ISBN: | 978-83-65881-19-9 |
Copyright owner: | © Publishing House of University of Applied Sciences in Nysa, 2019 © Ternopil Ivan Puluj National Technical University, 2019 |
References (International): | 1. Akimov D. (2008). Political, state territorial and social marketing: problems of formation and development, Management and Personnel: Management Psychology, Socionics and Sociology: international scientific and practical journal, No. 9, pp. 7-14. 2. Dachenkov I. (2008). Trends and Prospects of Political Consulting in Russia, Advertising Technologies, No. 6, pp. 32-35. 3. Yevdokymenko V., Polyak O. (2004). Administrative, social and administrative services as a segment of regional markets, Regional Economics, No.4, pp. 16-24. 4. The system of social protection and social security in Ukraine. The actual state of and prospects of reform. Kyiv: Public Expertise center, 2014. 5. Kresina I. O., Kovalenko A. A., Wittman K. M. (2009). Political and Legal Problems in Ukraine. Kyiv: Logos. 6. Malashuk S.P. (2000). Organizational and legal foundations of strategic management in public administration, Actual problems of public administration, No. 2, pp. 65-69. 7. Martynenko V.M. (2001). The process of public administration reform: goals, subject and methods of organization, Actual Problems of Public Administration, No. 3, pp. 37-43. 8. Melnichenko V. (2002). The letter of the law in public administration: Has it absorbed the spirit of social realities. Viche, no. 8, pp. 10-15. 9. Tsvetkov V.V. (2017). Public Administration Reform in Ukraine: Problems and Prospects. Kyiv: Oriyani. 10. Soloviev A.I. (2004). Social reform as a political project of the current regime, Bulletin of the Moscow University (Ser.21. Management), No. 4, pp. 3-17. 11. Shcherban V.M. (2007). Marketing Organizational Innovations in Public Administration, Current Issues in Economics: A Scientific and Economic Journal, No.5, pp. 89-94. |
Content type: | Book Chapter |
Samling: | Business Risk in Changing Dynamics of Global Village 2: Monograph |
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