1. ELARTU — Інституційний репозитарій ТНТУ імені Івана Пулюя
2. Збірники наукових праць
3. Business Risk in Changing Dynamics of Global Village 2: Monograph

Titre:	Usage of matrix methods for developing the strategy of agricultural enterprise
Auteur(s):	Шумкова, Олена Шумкова, Вікторія Shumkova, Olena Shumkova, Viktoriia
Affiliation:	Sumy National Agrarian University, Sumy, Ukraine
Bibliographic description (Ukraine):	Shumkova O. Usage of matrix methods for developing the strategy of agricultural enterprise / Shumkova Olena, Shumkova Viktoriia // Business Risk in Changing Dynamics of Global Village 2 : Monograph. — Nysa : Publishing House of University of Applied Sciences in Nysa, 2019. — P. 437–446. — (Management & marketing).
Bibliographic description (International):	Shumkova O., Shumkova V. (2019) Usage of matrix methods for developing the strategy of agricultural enterprise. Business Risk in Changing Dynamics of Global Village 2 : Monograph (Nysa), pp. 437-446.
Is part of:	Business Risk in Changing Dynamics of Global Village 2, 2019
Date de publication:	25-nov-2019
Date of entry:	9-jui-2020
Editeur:	Publishing House of University of Applied Sciences in Nysa
Mots-clés:	marketing marketing strategy agricultural marketing matrix method agricultural enterprise
Number of pages:	10
Page range:	437-446
Start page:	437
End page:	446
URI/URL:	http://elartu.tntu.edu.ua/handle/lib/32301
ISBN:	978-83-65881-19-9
Copyright owner:	© Publishing House of University of Applied Sciences in Nysa, 2019 © Ternopil Ivan Puluj National Technical University, 2019
URL for reference material:	http://dpdg-sad.com.ua
References (International):	1. Kindratska H. I. (2006). Strategic management. Kyiv: Znannia, 366 p. 2. Kudenko N.V. (2012). Strategic marketing: manual. Kyiv: KNEU, 523 p. 3. Mohylova A. Y. (2011). Strategic marketing: The manual. Dnipropetrovsk: Makovestkiy, 308 p. 4. Moutinho L., Brownlie D. (1994). The stratlogic approach to the analysis of competitive position, Marketing Intelligence and Planning, 12(4), pp. 15-21. 5. Official site of the SS of the ISG SE of the North-East of NAAS of Ukraine [Online]. – Available at: http://dpdg-sad.com.ua (accessed 11 September 2019) 6. Razina O. (2012). Marketing strategy as one of the important functional strategies. Collection of Scientific Works of Podilsk State Agrarian Technical University. Vol. 16, No. 3, pp. 291-294.
Content type:	Book Chapter
Collection(s) :	Business Risk in Changing Dynamics of Global Village 2: Monograph

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