Дослідження нецінових факторів впливу на споживчий попит

Abstract

Розкрито теоретичні основи попиту. Наведено класифікацію факторів впливу на формування споживчого попиту, серед яких детальніше проаналізовано нецінові фактори та виділено основні з них. Представлено дію нецінових факторів на зміну кривої попиту вправо чи вліво. Наведено сезонні коливання обсягів реалізованої промислової продукції машинобудування.

The unstable economic and political situation in Ukraine forces manufacturing enterprises of the engineering industry adapt to market conditions. Domestic enterprises are experiencing strong competition from foreign corporations. Government policy aims to protect Ukrainian manufacturers, but organizations in order to best implement their own inventory must carefully study the tastes, desires and needs of consumers. Therefore, in this article the theoretical foundations of demand are revealed. The need forms of consumer willingness to meet domestic necessity, for example to buy everything needed for the normal life of the individual. It is a prerequisite for a purchase decision. The main objective of the enterprises in this chain of selling is to define clearly the factor that will lead to an organization of marketing activities based on best customer satisfaction. The analysis of non-price factors influencing the formation of consumer demand is the most relevant problem for companies. It should be noted that at present stage of the development of market relations a consumer is a major element in the market. It depends on his desires whether the company implements its products. Producers, in their turn, have to study carefully the tastes, preferences, and other factors that guide the potential buyer. This situation determines the relevance of the study of factors influencing the formation of consumer demand. This paper provides a classification of factors influencing the formation of consumer demand, including more analysis of non-price factors and the main ones are selected. The effect of non-price factors on the demand curve to shift left or right is presented. Seasonal fluctuations in sales of industrial machinery for the period 2012-2013 are provided.