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| Tittel: | Methods of promoting beer products as an important component of the enterprise marketing activities |
| Authors: | Ziailyk, Mariia Poishlyi, Serhii |
| Affiliation: | Ternopil Ivan Puluj National Technical University |
| Bibliographic description (Ukraine): | Ziailyk M. Methods of promoting beer products as an important component of the enterprise marketing activities / Ziailyk Mariia, Poishlyi Serhii // Proceedings of the XVI International Scientific and Practical Conference "Formation of a Mechanism for Strengthening the Competitive Positions of National Economic Systems in the Global, Regional and Local Dimensions", 5 June 2026. — Tern. : FOP Palianytsia V. A., 2026. — P. 9–10. |
| Bibliographic reference (2015): | Ziailyk M., Poishlyi S. Methods of promoting beer products as an important component of the enterprise marketing activities // Proceedings of the XVI International Scientific and Practical Conference "Formation of a Mechanism for Strengthening the Competitive Positions of National Economic Systems in the Global, Regional and Local Dimensions", Ternopil, 5 June 2026. 2026. P. 9–10. |
| Bibliographic citation (APA): | Ziailyk, M., & Poishlyi, S. (2026). Methods of promoting beer products as an important component of the enterprise marketing activities. Proceedings of the XVI International Scientific and Practical Conference "Formation of a Mechanism for Strengthening the Competitive Positions of National Economic Systems in the Global, Regional and Local Dimensions", 5 June 2026, Ternopil, 9-10. FOP Palianytsia V. A... |
| Bibliographic citation (CHICAGO): | Ziailyk M., Poishlyi S. (2026) Methods of promoting beer products as an important component of the enterprise marketing activities. Proceedings of the XVI International Scientific and Practical Conference "Formation of a Mechanism for Strengthening the Competitive Positions of National Economic Systems in the Global, Regional and Local Dimensions" (Tern., 5 June 2026), pp. 9-10. |
| Is part of: | Матеріали ⅩⅥ Міжнародної науково-практичної конференції „Формування механізму зміцнення конкурентних позицій національних економічних систем у глобальному, регіональному та локальному вимірах“, 2026 Proceedings of the XVI International Scientific and Practical Conference "Formation of a Mechanism for Strengthening the Competitive Positions of National Economic Systems in the Global, Regional and Local Dimensions", 2026 |
| Conference/Event: | ⅩⅥ Міжнародна науково-практична конференція „Формування механізму зміцнення конкурентних позицій національних економічних систем у глобальному, регіональному та локальному вимірах“ |
| Journal/Collection: | Матеріали ⅩⅥ Міжнародної науково-практичної конференції „Формування механізму зміцнення конкурентних позицій національних економічних систем у глобальному, регіональному та локальному вимірах“ |
| Utgivelsesdato: | 5-jun-2026 |
| Date of entry: | 30-jun-2026 |
| Forlag: | ФОП Паляниця В.А. FOP Palianytsia V. A. |
| Place of the edition/event: | Тернопіль Ternopil |
| Temporal Coverage: | 05 червня 2026 року 5 June 2026 |
| UDC: | 339.138 |
| Emneord: | promotion policy beer products marketing activities billboards city lights brand awareness advertising social responsibility sales promotion |
| Number of pages: | 2 |
| Page range: | 9-10 |
| Start page: | 9 |
| End page: | 10 |
| Abstrakt: | The modern beer market in Ukraine is characterized by the high level of competition, constant changes in consumer preferences, and active development of marketing technologies. Beer is one of the most popular low-alcohol beverages among Ukrainian consumers, which causes manufacturers to pay significant attention to effective methods of promoting this product. In such conditions, enterprises are forced to improve their marketing strategies, use modern advertising, branding, and consumer communication tools. |
| URI: | http://elartu.tntu.edu.ua/handle/lib/53016 |
| ISBN: | 978-617-8751-23-4 |
| Copyright owner: | © ФОП Паляниця В.А., 2026 |
| URL for reference material: | https://delo.ua/agro/bezalkogolnii-trend-ta-konkurenciya-z-kraftom-yak-zaraz-rozvivajetsya-rinok-piva-v-ukrayini-430243/ |
| References (International): | 1. Non-alcoholic trend and competition with craft beer. How the beer market in Ukraine is currently developing. URL: https://delo.ua/agro/bezalkogolnii-trend-ta-konkurenciya-z-kraftom-yak-zaraz-rozvivajetsya-rinok-piva-v-ukrayini-430243/ 2. Burlitska Oksana, Oksentiuk, Bohdana. Creative Tools of Communication Marketing/ Transformation of Business for a Sustainable Future: Research, Digitalization and Innovation: monograph/ edited by PhD O. A. Sorokivska. Ternopil: PE Palianytsia V.A., 2024. pp. 463–474. |
| Content type: | Conference Abstract |
| Vises i samlingene: | ⅩⅥ Міжнародна науково-практична конференція „Формування механізму зміцнення конкурентних позицій національних економічних систем у глобальному, регіональному та локальному вимірах“ (2026) |
Tilhørende filer:
| Fil | Beskrivelse | Størrelse | Format | |
|---|---|---|---|---|
| ICCPNES_2026_Ziailyk_M-Methods_of_promoting_beer_9-10.pdf | 303,79 kB | Adobe PDF | Vis/Åpne | |
| ICCPNES_2026_Ziailyk_M-Methods_of_promoting_beer_9-10__COVER.png | 486,01 kB | image/png | Vis/Åpne |
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