Corporate social responsibility as a key tool of economic business security during war.

Abstract

Today's state of war is dramatically changing the business environment, creating unprecedented challenges for businesses of all sizes. The instability of the political situation, the disruption of logistics chains, a decrease in investment and a decrease in the purchasing power of the population have a negative impact on economic activity. Enterprises face increased risks, which requires a review of management strategies and ensuring economic security as a basis for further functioning and development. In these conditions, corporate social responsibility (CSR) becomes especially important, becoming not only an ethical imperative, but also a strategic tool for increasing business sustainability. The active participation of companies in solving social and humanitarian problems during martial law strengthens their authority and trust on the part of society and stakeholders, which contributes to the formation of a positive image, the expansion of partnership relations and the creation of additional opportunities for stable functioning in conditions of uncertainty. The growing role of CSR as a component of the enterprise management strategy provides an opportunity not only to preserve the economic security of individual business entities, but also to strengthen public trust in business, which is a key element of ensuring long-term economic stability in Ukraine.