Please use this identifier to cite or link to this item: http://elartu.tntu.edu.ua/handle/lib/46484
Title: Corporate social responsibility as a key tool of economic business security during war.
Authors: Maliuta, Liudmyla
Affiliation: Тернопільський національний технічний університет вул. Руська, 56, м. Тернопіль, 46001, Україна
Bibliographic description (Ukraine): Zavidna, L., & Maliuta, L. (2024). Corporate social responsibility as a key tool of economic business security during war. International Interdisciplinary Scientific Journal "Expert". Vol. 1. Issue 4. Р. 20–34. https://doi.org/10.62034/2815-5300/2024-v1-i4-002
Bibliographic description (International): Zavidna, L., & Maliuta, L. (2024). Corporate social responsibility as a key tool of economic business security during war. International Interdisciplinary Scientific Journal "Expert". Vol. 1. Issue 4. Р. 20–34. https://doi.org/10.62034/2815-5300/2024-v1-i4-002
Issue Date: Nov-2024
Submitted date: Nov-2024
Date of entry: 25-Nov-2024
Publisher: International Interdisciplinary Scientific Journal "Expert".
Place of the edition/event: International Interdisciplinary Scientific Journal "Expert"
Keywords: корпоративна соціальна відповідальність (КСВ), економічна відповідальність, підприємства, модель піраміди Арчі Керролла, стейкхолдери, економічна безпека бізнесу, стратегія розвитку, війна.
Page range: 20-34
Abstract: Today's state of war is dramatically changing the business environment, creating unprecedented challenges for businesses of all sizes. The instability of the political situation, the disruption of logistics chains, a decrease in investment and a decrease in the purchasing power of the population have a negative impact on economic activity. Enterprises face increased risks, which requires a review of management strategies and ensuring economic security as a basis for further functioning and development. In these conditions, corporate social responsibility (CSR) becomes especially important, becoming not only an ethical imperative, but also a strategic tool for increasing business sustainability. The active participation of companies in solving social and humanitarian problems during martial law strengthens their authority and trust on the part of society and stakeholders, which contributes to the formation of a positive image, the expansion of partnership relations and the creation of additional opportunities for stable functioning in conditions of uncertainty. The growing role of CSR as a component of the enterprise management strategy provides an opportunity not only to preserve the economic security of individual business entities, but also to strengthen public trust in business, which is a key element of ensuring long-term economic stability in Ukraine.
Description: Objective.Theoretical generalization of scientific approaches regarding the content and role of corporate social responsibility as the main tool for ensuring the economic security of business in the conditions of martial law in Ukraine and the development of methodological recommendations for strengthening the stability and adaptability of business to crisis conditions. Results. The article provides a theoretical generalization of scientific approaches to the content and role of corporate social responsibility as a key tool for the economic security of business during the martial law in Ukraine. On the basis of scientific approaches, a modern interpretation of the CSR pyramid of Archie B. Carroll was formed. The analysis and assessment of the losses of infrastructure and enterprises of the real sector of theeconomy of Ukraine from hostilities and missile terror was carried out; an assessment of the main macroeconomic indicators of Ukraine for 2018-2023 is provided, the impact of military operations on a significant reduction in the number of active enterprises and the number of employees and the population of Ukraine in 2018-2023 is determined. The conducted studies highlight the key areas of CSR implementation in wartime, in particular, support for employees, assistance to the mobilized, involvement of stakeholders in the formation of the company's strategy and brand promotion.
Content: CORPORATE SOCIAL RESPONSIBILITY AS A KEY TOOL OF ECONOMIC BUSINESS SECURITY DURING WAR
URI: http://elartu.tntu.edu.ua/handle/lib/46484
Copyright owner: Малюта Л.Я., Завідна Л.Д.
URL for reference material: https://doi.org/10.62034/2815-5300/2024-v1-i4-002
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Content type: Article
Appears in Collections:Наукові публікації працівників кафедри управління інноваційною діяльністю та сферою послуг

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