An investigation of controlling management of the enterprise on the example of the Coca Cola

Abstract

The object of investigation is the Coca-Cola Company. The aim of the work is to improve the controlling management at Coca-Cola Company. Research methods cover methods of systematic approach, analysis, synthesis, comparison, detail. The meanings and definition of controlling management, theoretical review of controlling management and factors affecting controlling management activities have been described. The introduction of Coca-Cola Company, SWOT-analysis and controlling management at Coca-Cola Company have been done. The theoretical recommendations concerning controlling management, the improvement of Strategic Direction for Project Management, the system of quality control and food safety of the Сoca-Cola, the improving the supply chain at Coca-Cola have been proposed.