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http://elartu.tntu.edu.ua/handle/lib/33729| Titolo: | Directions of providing enterprise`s innovation policy (on example of the Starbucks company) |
| Autori: | Sara, Ali Yousef Ali Labib |
| Bibliographic description (Ukraine): | Sara Ali Yousef Ali Labib. Directions of providing enterprise`s innovation policy (on example of the Starbucks company) : дипломна робота магістра за спеціальністю „073 — менеджмент“ / Ali Yousef Ali Labib Sara. — Тернопіль : ТНТУ, 2020. — 61 с. |
| Data: | 20-dic-2020 |
| Date of entry: | 29-dic-2020 |
| Country (code): | UA |
| Place of the edition/event: | ТНТУ ім. І. Пулюя, кафедра управління інноваційною діяльністю та сферою послуг |
| Supervisor: | Федишин, Ірина Богданівна |
| Committee members: | Луциків, Іванна Василівна |
| Parole chiave: | 073 менеджмент QR code vending machines financial support innovation policy |
| Abstract: | The study is designed to explore the famous American Starbucks coffee company innovative and marketing strategies aimed at managing the business during a crisis. The study covers the background of the business and discusses how the Starbucks Company expanded beyond its place of birth. The objective of the research is to analyze what signifies the Starbucks coffee company brand and builds customer loyalty globally with focusing on MENA (Middle East and North Africa region). a premium coffee brand; its customers are mainly from the upper economic segment or the upper middle class and upper class |
| Content: | Chapter 1. Theoretical aspects of enterprises innovative development…7 1.1. The essence, role and place of innovation policy in entrepreneurship…7 1.2. Innovation policy in Ukraine…8 1.3. Ensuring the development of innovation activity in the World…16 Chapter 2. Analysis of the Starbucks company…20 2.1. General characteristics of the Starbucks company…20 2.2. Analysis of financial support of the enterprise…25 2.3. Analysis of the peculiarities and practices of innovation policy of the Starbucks company…36 Chapter 3. Directions of competitive innovation-based policy forming of the Starbucks company…42 3.2 Starbucks order and pay device application to improve the situation...42 3.2. Starbucks order and pay mobile application to improve the situation…47 3.3 Installation of vending machines that read QR code of device application order…49 Chapter 4. Labor protection and safety in emergency situations in Starbucks company...51 4.1. Labor protection in Starbucks company....51 4.2 Ensuring the reliability of the company Starbucks…54 Conclusions...57 References…59 |
| URI: | http://elartu.tntu.edu.ua/handle/lib/33729 |
| Copyright owner: | „© Sara Ali Yousef Ali Labib, 2020 “ |
| References (International): | 1. Andrews, E. (2012, December 18). 11 innovations that changed history. Retrieved from https://www.history.com/news/11-innovations-that-changed-history 2. Arisa Dziallas, Knut Blind, Innovation indicators throughout the innovation process: An extensive literature analysis,Technovation,Volumes 80–81, 2019, pp. 3-29, https://doi.org/10.1016/j.technovation.2018.05.005. 3. Innovation indicators throughout the innovation process: An extensive literature analysis. Marisa Dziallas http://www.sciencedirect.com/science/article/pii/S0166497217301402 4. Bussing-Burks,M.(2009). Starbucks.ProQuestEbook Central https://ebookcentral.proquest.com 5. Countries with the largest number of Starbucks stores worldwide 2018 | Statistic. (2018). Retrieved from Statista website: https://www.statista.com/statistics/306915/countries-with-the-largest-number-ofstarbucks-stores-worldwide/ 6. Five innovative strategies to improve the user experience that will use Starbucks 2019 | writing DiegoCoquillat.com. (2018, December 13). Retrieved from https://www.diegocoquillat.com/en/5-estrategias-innovadoras-para-mejorar-laexperiencia-de-usuario-que-usara-starbucks-en-2019/ 7. Farley, A. (2019). How Starbucks Makes Money: 91% of Revenue Comes From Stores. Retrieved from Investopedia website: https://www.investopedia.com/articles/markets/021316/how-starbucks-makesmoney-sbux.asp 8. Foster, L. (2018). 5 Ways Starbucks is Innovating the Customer Experience. Retrieved from QSR magazine website: https://www.qsrmagazine.com/consumer-trends/5-ways-starbucks-innovatingcustomer-experience 9. Labib Sara Ali, Fedyshyn I. Starbucks coffee innovative and marketing strategiesin the Middle Eastern region during uncertainty / Сара Лабіб, І.Б. Федишин, // «Соціальні та економічні векториінноваційного розвитку бізнесструктур»: матеріали IХ-ої Всеукраїнськоїнауково-практичної конференції пам’яті почесного професора ТНТУ, академіка НАНУкраїни М.Г.Чумаченка (Тернопіль, 23 квітня 2020 року) / МОН України,Тернопільський національний технічний університет імені Івана Пулюя [та ін.]. –Тернопіль: 2020. – С. 55-57 10. Lee, S. M., & Trimi, S. (2018). Innovation for creating a smart future. Journal of Innovation & Knowledge, 3(1), 1–8. https://doi.org/10.1016/j.jik.2016.11.001 11. Marketing strategy case studies: The Starbucks experience. (2016). 12. Pham-Gia, K. (2009). Marketing strategy of 'Starbucks Coffe'. GRIN Verlag. 13. Racoma, B. (2019, August 30). How Starbucks adapts to other cultures. Retrieved from https://www.daytranslations.com/blog/how-starbucks-expandsabroad/ 14. Redirecting. (n.d.). Retrieved from https://doi.org/10.1016/j.jik.2016.11.001 15. Spring, C. (2014). Starbucks: Examining brand equity through effective social media (Vol. 4). Doi: 10.5703/1288284315471 16. Starbucks Corporation - Financial Data - Quarterly Results. (2017). Retrieved from Starbucks.com website: https://investor.starbucks.com/financialdata/quarterly-results/default.aspx 17. Starbucks Reports Q4 and Full Year Fiscal 2018 Results. (2018). Retrieved from Starbucks.com website: https://investor.starbucks.com/press-releases/financialreleases/press-release-details/2018/Starbucks-Reports-Q4-and-Full-Year-Fiscal-2018- Results/default.aspx 18. Starbucks Corporation 1 part I: Company report contents. (n.d.). Retrieved from https://www.academia.edu/39107557/STARBUCKS_CORPORATION_1_PART_I_ COMPANY_REPORT_Contents 19. Starbucks financial ratios for analysis 2005-2020 | SBUX. (n.d.). Retrieved from https://www.macrotrends.net/stocks/charts/SBUX/starbucks/financial-ratios 20. Starbucks. (2000). Retrieved from: https://www.starbucks.com/careers/working-at-starbucks/culture-and-values 21. Ten Ukrainian technologies you may already be using. (2019, August 29). Retrieved from https://www.atlanticcouncil.org/blogs/ukrainealert/ten-ukrainiantechnologies-you-may-be-using-already/ 22. Technology and Innovation. Boundless Management. (2020). Retrieved from Lumenlearning.com website: https://courses.lumenlearning.com/boundlessmanagement/chapter/technology-and-innovation/ 23. Taylor, K. (n.d.). Starbucks is installing needle-disposal boxes in locations across America following OSHA penalties and worker concerns about drug use in bathrooms. Business Insider. https://www.businessinsider.com/starbucks-needledisposal-boxes-more-locations-2019-4 24. Types of businesses (institutional-legal forms) in Ukraine. UkrLegist 25. What is innovation? Definition, management models and tips | ToolsHero. (2019, May 16). Retrieved from ToolsHero website: https://www.toolshero.com/innovation/ 26. United States securities and exchange commission form 10-k annual report pursuant to section 13 or 15(d) of the securities exchange act of 1934 Starbucks Corporation Securities Registered Pursuant to Section 12(b) of the Act: Title of Each Class Trading Symbol. (n.d.). Retrieved from https://s22.q4cdn.com/869488222/files/doc_financials/2020/Q4/SBUX-9.27.2020-10- K_Final.pdf |
| Content type: | Master Thesis |
| È visualizzato nelle collezioni: | 073 — менеджмент |
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