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http://elartu.tntu.edu.ua/handle/lib/26859| Назва: | An investigation of strategic management on the corporation NESLTE |
| Автори: | Salim, Mohamed Saleh |
| Бібліографічний опис: | Salim M. S. An investigation of strategic management on the corporation NESLTE : автореферат дипломної роботи магістра за спеціальністю „073 — менеджмент“/ M. S. Salim. — Тернопіль: ТНТУ, 2018. — 11 с. |
| Дата публікації: | 26-гру-2018 |
| Дата подання: | 26-гру-2018 |
| Дата внесення: | 27-гру-2018 |
| Країна (код): | UA |
| Науковий керівник: | Кужда, Тетяна Іванівна |
| Теми: | strategic management strategy strengths weakness opportunities threats sales forecast operating segments |
| Короткий огляд (реферат): | The object of investigation is a strategic management process in the Corporation Nestle”. The aim of the Master Thesis is to investigate the strategic management of Nestle Corporation. The results are obtained with the following research methods: comparative analysis, time series analysis, SWOT analysis, Internal factor evaluation matrix, Competitive Profile Matrix, and trend forecasting. The recommendations concerning the strategic management, economic activity and management of the “Nestle” Corporation have been developed. SWOT-analysis has been done. Nestlé’s sales forecasts by Zone Europe, Middle East and North Africa, by Zone Americas, by Zone Asia, Oceania and sub-Saharan Africa, by Nestlé Waters, by Nestlé Nutrition and by other businesses for the second half of 2018 and for the first half of 2019 have been computed. The recommendations concerning planning, organizing, motivating and controlling improvements in the “Nestle” Corporation have been given. |
| URI (Уніфікований ідентифікатор ресурсу): | http://elartu.tntu.edu.ua/handle/lib/26859 |
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| Тип вмісту: | Thesis Abstract |
| Розташовується у зібраннях: | 073 — менеджмент |
Файли цього матеріалу:
| Файл | Опис | Розмір | Формат | |
|---|---|---|---|---|
| Abstract_SALIM MOHAMED SALEH.pdf | 273,05 kB | Adobe PDF | Переглянути/відкрити |
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