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http://elartu.tntu.edu.ua/handle/lib/35986| ชื่อเรื่อง: | DIGITAL MARKETING AS AN INNOVATIVE CONTROL ELEMENT: DEVELOPMENT BY EVOLUTION |
| ผู้แต่ง: | Shpylyk, Svitlana Pinyak, Iryna Shveda, Nataliia |
| Affiliation: | ©Ternopil Ivan Puluj National Technical University © ARTIFEX University of Bucharest, 2021 ©Svitlana Shpylyk, 2021 ©Iryna Pinyak, 2021 ©Nataliia Shveda, 2021 |
| Bibliographic description (Ukraine): | Shpylyk S. Digital marketing as an innovative control element: development by evolution / Svitlana Shpylyk, Iryna Pinyak, Nataliia Shveda // Digital economy trends: global challenges, strategy and technologies : monograph. – Galati : Editura Universitară "Danubius", 2021. – P. 36-46. |
| วันที่เผยแพร่: | 2021 |
| Submitted date: | 2021 |
| Date of entry: | 10-พฤศ-2021 |
| Place of the edition/event: | Galati, Romania |
| UDC: | 004.738.5 339.138 |
| JEL: | M31 |
| คำสำคัญ: | digital technologies digital marketing modern marketing tools content marketing social media SEO commercial advertising E-marketing |
| Page range: | 36-46 |
| URI: | http://elartu.tntu.edu.ua/handle/lib/35986 |
| ISBN: | 978-606-533-551-6 |
| Copyright owner: | © Ternopil Ivan Puluj National Technical University, 2021 © ARTIFEX University of Bucharest, 2021 ©Svitlana Shpylyk, 2021 ©Iryna Pinyak, 2021 ©Nataliia Shveda, 2021 |
| References (International): | Marchuk O. Digital marketing as an innovative management tool / O. Marchuk // Economy and Society. – Issue 17. – 2018. – p. 298. Digital marketing – a model of marketing of the XXI century / M.A. Oklander, T.O. Oklander, O.I. Yashkina [etc.] / ed. M.A. Aucklander. Odessa: Astroprint, 2017. – 292 pp. Pererva P. Digital marketing: opportunities and paradoxes of communications / P. Pererva, V. Kobelev, I Dolina // Marketing and digital technologies. – 2020. – № 4. – p. 4-13. The role of digital marketing in the activation of international business activities of enterprises / S.V. Kovalchuk, O.M. Kovinko, I.V. Lisovsky // Marketing and digital technologies. – 2018. – Vol. 2, № 1. – p. 55-73. URL: http://nbuv.gov.ua/UJRN/mardigt_2018_2_1_7 Social networks in the process of promoting the services of the enterprise / V.P. Pylypchuk // Scientific Bulletin of Mukachevo State University. Ser.: Economics. – 2018. – Vol. 2. – p. 60-65. URL: http://nbuv.gov.ua/UJRN/nvmdue_2018_2_11 Report "Global Marketing Trends 2021: How to Set a Course in Times of Uncertainty?". URL: https://www2.deloitte.com/pl/pl/pages/deloitte-digital/Articles/Raport-Global-Marketing-Trends-2021-Jak-wyznaczyc-kurs-w-czasach-niepewnosci.html Ukrainians named the most popular social networks. URL: https://www.rbc.ua/ukr/news/ukraintsy-nazvali-samye-populyarnye-sotsialnye-1582734412.html |
| Content type: | Monograph |
| ปรากฏในกลุ่มข้อมูล: | Зібрання статей |
แฟ้มในรายการข้อมูลนี้:
| แฟ้ม | รายละเอียด | ขนาด | รูปแบบ | |
|---|---|---|---|---|
| Monograph, Romania, 2021-Shpylyk, Pinyak, Shveda.pdf | DIGITAL MARKETING AS AN INNOVATIVE CONTROL ELEMENT: DEVELOPMENT BY EVOLUTION | 1,41 MB | Adobe PDF | ดู/เปิด |
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