Будь ласка, використовуйте цей ідентифікатор, щоб цитувати або посилатися на цей матеріал: http://elartu.tntu.edu.ua/handle/lib/32301

Повний запис метаданих
Поле DCЗначенняМова
dc.contributor.authorШумкова, Олена
dc.contributor.authorШумкова, Вікторія
dc.contributor.authorShumkova, Olena
dc.contributor.authorShumkova, Viktoriia
dc.date.accessioned2020-07-09T09:05:09Z-
dc.date.available2020-07-09T09:05:09Z-
dc.date.created2019-11-25
dc.date.issued2019-11-25
dc.identifier.citationShumkova O. Usage of matrix methods for developing the strategy of agricultural enterprise / Shumkova Olena, Shumkova Viktoriia // Business Risk in Changing Dynamics of Global Village 2 : Monograph. — Nysa : Publishing House of University of Applied Sciences in Nysa, 2019. — P. 437–446. — (Management & marketing).
dc.identifier.isbn978-83-65881-19-9
dc.identifier.urihttp://elartu.tntu.edu.ua/handle/lib/32301-
dc.format.extent437-446
dc.language.isoen
dc.publisherPublishing House of University of Applied Sciences in Nysa
dc.relation.ispartofBusiness Risk in Changing Dynamics of Global Village 2, 2019
dc.relation.urihttp://dpdg-sad.com.ua
dc.subjectmarketing
dc.subjectmarketing strategy
dc.subjectagricultural marketing
dc.subjectmatrix method
dc.subjectagricultural enterprise
dc.titleUsage of matrix methods for developing the strategy of agricultural enterprise
dc.typeBook Chapter
dc.rights.holder© Publishing House of University of Applied Sciences in Nysa, 2019
dc.rights.holder© Ternopil Ivan Puluj National Technical University, 2019
dc.format.pages10
dc.relation.referencesen1. Kindratska H. I. (2006). Strategic management. Kyiv: Znannia, 366 p.
dc.relation.referencesen2. Kudenko N.V. (2012). Strategic marketing: manual. Kyiv: KNEU, 523 p.
dc.relation.referencesen3. Mohylova A. Y. (2011). Strategic marketing: The manual. Dnipropetrovsk: Makovestkiy, 308 p.
dc.relation.referencesen4. Moutinho L., Brownlie D. (1994). The stratlogic approach to the analysis of competitive position, Marketing Intelligence and Planning, 12(4), pp. 15-21.
dc.relation.referencesen5. Official site of the SS of the ISG SE of the North-East of NAAS of Ukraine [Online]. – Available at: http://dpdg-sad.com.ua (accessed 11 September 2019)
dc.relation.referencesen6. Razina O. (2012). Marketing strategy as one of the important functional strategies. Collection of Scientific Works of Podilsk State Agrarian Technical University. Vol. 16, No. 3, pp. 291-294.
dc.identifier.citationenShumkova O., Shumkova V. (2019) Usage of matrix methods for developing the strategy of agricultural enterprise. Business Risk in Changing Dynamics of Global Village 2 : Monograph (Nysa), pp. 437-446.
dc.contributor.affiliationSumy National Agrarian University, Sumy, Ukraine
dc.citation.spage437
dc.citation.epage446
Розташовується у зібраннях:Business Risk in Changing Dynamics of Global Village 2: Monograph



Усі матеріали в архіві електронних ресурсів захищені авторським правом, всі права збережені.