Please use this identifier to cite or link to this item:
http://elartu.tntu.edu.ua/handle/lib/32301
| Title: | Usage of matrix methods for developing the strategy of agricultural enterprise |
| Authors: | Шумкова, Олена Шумкова, Вікторія Shumkova, Olena Shumkova, Viktoriia |
| Affiliation: | Sumy National Agrarian University, Sumy, Ukraine |
| Bibliographic description (Ukraine): | Shumkova O. Usage of matrix methods for developing the strategy of agricultural enterprise / Shumkova Olena, Shumkova Viktoriia // Business Risk in Changing Dynamics of Global Village 2 : Monograph. — Nysa : Publishing House of University of Applied Sciences in Nysa, 2019. — P. 437–446. — (Management & marketing). |
| Bibliographic description (International): | Shumkova O., Shumkova V. (2019) Usage of matrix methods for developing the strategy of agricultural enterprise. Business Risk in Changing Dynamics of Global Village 2 : Monograph (Nysa), pp. 437-446. |
| Is part of: | Business Risk in Changing Dynamics of Global Village 2, 2019 |
| Issue Date: | 25-Nov-2019 |
| Date of entry: | 9-Jul-2020 |
| Publisher: | Publishing House of University of Applied Sciences in Nysa |
| Keywords: | marketing marketing strategy agricultural marketing matrix method agricultural enterprise |
| Number of pages: | 10 |
| Page range: | 437-446 |
| Start page: | 437 |
| End page: | 446 |
| URI: | http://elartu.tntu.edu.ua/handle/lib/32301 |
| ISBN: | 978-83-65881-19-9 |
| Copyright owner: | © Publishing House of University of Applied Sciences in Nysa, 2019 © Ternopil Ivan Puluj National Technical University, 2019 |
| URL for reference material: | http://dpdg-sad.com.ua |
| References (International): | 1. Kindratska H. I. (2006). Strategic management. Kyiv: Znannia, 366 p. 2. Kudenko N.V. (2012). Strategic marketing: manual. Kyiv: KNEU, 523 p. 3. Mohylova A. Y. (2011). Strategic marketing: The manual. Dnipropetrovsk: Makovestkiy, 308 p. 4. Moutinho L., Brownlie D. (1994). The stratlogic approach to the analysis of competitive position, Marketing Intelligence and Planning, 12(4), pp. 15-21. 5. Official site of the SS of the ISG SE of the North-East of NAAS of Ukraine [Online]. – Available at: http://dpdg-sad.com.ua (accessed 11 September 2019) 6. Razina O. (2012). Marketing strategy as one of the important functional strategies. Collection of Scientific Works of Podilsk State Agrarian Technical University. Vol. 16, No. 3, pp. 291-294. |
| Content type: | Book Chapter |
| Appears in Collections: | Business Risk in Changing Dynamics of Global Village 2: Monograph |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| BRCDGV_2019_Shumkova_O-Usage_of_matrix_methods_437-446.pdf | 1,38 MB | Adobe PDF | View/Open | |
| BRCDGV_2019_Shumkova_O-Usage_of_matrix_methods_437-446.djvu | 166,27 kB | DjVu | View/Open | |
| BRCDGV_2019_Shumkova_O-Usage_of_matrix_methods_437-446__COVER.png | 453,9 kB | image/png | View/Open |
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