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Título: Marketing technologies for reforming state social policy as a mechanism of trust in authorities
Authors: Пахомова, Тетяна
Рокотянська, Анастасія
Pakhomova, Tetyana
Rokotianska, Anastasia
Affiliation: Odessa Regional Institute of Public Administration of the National Academy of Public Administration under the President of Ukraine, Odesa, Ukraine
Bibliographic description (Ukraine): Pakhomova T. Marketing technologies for reforming state social policy as a mechanism of trust in authorities / Pakhomova Tetyana, Rokotianska Anastasia // Business Risk in Changing Dynamics of Global Village 2 : Monograph. — Nysa : Publishing House of University of Applied Sciences in Nysa, 2019. — P. 431–436. — (Management & marketing).
Bibliographic description (International): Pakhomova T., Rokotianska A. (2019) Marketing technologies for reforming state social policy as a mechanism of trust in authorities. Business Risk in Changing Dynamics of Global Village 2 : Monograph (Nysa), pp. 431-436.
Is part of: Business Risk in Changing Dynamics of Global Village 2, 2019
Data de edición: 25-Nov-2019
Date of entry: 9-Jul-2020
Editor: Publishing House of University of Applied Sciences in Nysa
Palabras chave: public marketing
public administration
social policy
social management
marketing technologies
social policy
Number of pages: 6
Page range: 431-436
Start page: 431
End page: 436
URI: http://elartu.tntu.edu.ua/handle/lib/32299
ISBN: 978-83-65881-19-9
Copyright owner: © Publishing House of University of Applied Sciences in Nysa, 2019
© Ternopil Ivan Puluj National Technical University, 2019
References (International): 1. Akimov D. (2008). Political, state territorial and social marketing: problems of formation and development, Management and Personnel: Management Psychology, Socionics and Sociology: international scientific and practical journal, No. 9, pp. 7-14.
2. Dachenkov I. (2008). Trends and Prospects of Political Consulting in Russia, Advertising Technologies, No. 6, pp. 32-35.
3. Yevdokymenko V., Polyak O. (2004). Administrative, social and administrative services as a segment of regional markets, Regional Economics, No.4, pp. 16-24.
4. The system of social protection and social security in Ukraine. The actual state of and prospects of reform. Kyiv: Public Expertise center, 2014.
5. Kresina I. O., Kovalenko A. A., Wittman K. M. (2009). Political and Legal Problems in Ukraine. Kyiv: Logos.
6. Malashuk S.P. (2000). Organizational and legal foundations of strategic management in public administration, Actual problems of public administration, No. 2, pp. 65-69.
7. Martynenko V.M. (2001). The process of public administration reform: goals, subject and methods of organization, Actual Problems of Public Administration, No. 3, pp. 37-43.
8. Melnichenko V. (2002). The letter of the law in public administration: Has it absorbed the spirit of social realities. Viche, no. 8, pp. 10-15.
9. Tsvetkov V.V. (2017). Public Administration Reform in Ukraine: Problems and Prospects. Kyiv: Oriyani.
10. Soloviev A.I. (2004). Social reform as a political project of the current regime, Bulletin of the Moscow University (Ser.21. Management), No. 4, pp. 3-17.
11. Shcherban V.M. (2007). Marketing Organizational Innovations in Public Administration, Current Issues in Economics: A Scientific and Economic Journal, No.5, pp. 89-94.
Content type: Book Chapter
Aparece nas ColecciónsBusiness Risk in Changing Dynamics of Global Village 2: Monograph



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